Closer connections, more impactful results.
In the fast-paced world of digital marketing, the secret to reaching your audience and standing out lies in effectively combining various channels. In this article, we will discuss the synergy between email marketing and WhatsApp marketing.
When used strategically, these two powerful tools can significantly improve customer acquisition, loyalty, and retention. We will present three practical examples of how to merge these two tools to maximize your results.
1. Acquisition and welcome of new clients
You can convert the initial interest of potential clients who found you through your website or social media into sales by implementing a combined email and WhatsApp marketing strategy.
Practical example
After a user subscribes to your email list, automatically send a welcome email containing relevant business information and featured products. At the same time, she sends a personalized message via WhatsApp, welcoming them and reminding them of the discount coupon.
This combination of channels will increase the prospect’s chances of making an initial purchase and becoming a satisfied customer.
? Text suggestion for Whatsapp message
Hello [Name], welcome to our community! ? We are excited to have you here. As a token of our appreciation, we want to give you a 10% discount coupon on your first purchase. Use the code WELCOME10 at checkout on our website. We hope you find products you love! ?
2. Customer loyalty
Customer loyalty is essential to maintain long-term lifetime value. Using email and WhatsApp marketing together can help you strengthen the relationship with your existing customers and keep them engaged with your brand.
Practical example
Consider implementing a loyalty program that rewards customers with points for every purchase they make. To keep customers engaged, send them regular email updates on their points balance and exclusive offers that they can redeem with their accumulated points. Additionally, send personalized messages through WhatsApp to remind them about the available offers and encourage them to use their points on their next purchase.
This combination of communication channels will encourage customers to continue purchasing from your business.
? Text suggestion for Whatsapp message
Hello [Name]! ? Did you know that you have [X] points accumulated in your account? It’s the perfect time to redeem them for amazing discounts! ? Visit our store this week and use your points to get up to 20 % discount on your purchase. Don’t miss this opportunity! ?
3. Retention and recovery of inactive clients
It is common for some customers to lose interest or stop interacting with your brand for a while. However, with an effective email and WhatsApp marketing strategy, you can try to reactivate their interest and regain their commitment to your business.
Practical example
To re-engage customers who have been inactive for a while, you can try sending them a series of personalized emails offering special incentives such as exclusive discounts or relevant content. You can also use WhatsApp to send friendly messages and remind them of their last interaction with your brand while offering them an additional discount if they choose to re-engage with you.
This combination of efforts can help you to regain the trust and loyalty of inactive customers.
? Text suggestion for Whatsapp message
Hello [Name]! ? How are you? I just wanted to remind you how special you are to us and how much we value your support. Do you remember the last time you visited us? We would love to see you again soon and to show our gratitude, We offer you a special discount on your next purchase. ?
These texts are designed to be friendly, gentle reminders that encourage action without putting too much pressure on the customer. Always remember to adapt messages to the voice and tone of your brand so that they feel authentic and close to your customers.
Are you looking for a powerful way to acquire and retain customers?
Consider the strategic combination of email and WhatsApp marketing. By implementing practical strategies, you can optimize your results and strengthen your relationship with clients, contributing to the growth and continued success of your company.
Discover how WhatsApp Convos can unlock the potential of your business.
